Anirudh, a 40-year-old entrepreneur from Bengaluru, had successfully run a chain of retail stores for over a decade. While his business was thriving, he wanted to diversify into a sector with high growth potential and long-term sustainability. He was drawn to hydroponics for its ability to produce premium vegetables year-round without pesticides. After thorough research, he decided to partner with Kamala Farms for a professional turnkey hydroponics setup focused on high-value crops.
Challenges:
- No prior farming experience despite a strong business background.
- Needed a crop with high market demand and premium pricing.
- Wanted an assured sales channel to avoid market price risks.
Solutions:
- Kamala Farms developed a turnkey climate-controlled hydroponics farm on his 1-acre property.
- Recommended bell peppers as the main crop for their high profitability.
- Installed polybag growing systems filled with cocopeat along with automated drip irrigation for precise water and nutrient delivery.
- Signed a buy-back agreement guaranteeing Kamala Farms would purchase the entire bell pepper harvest at a pre-agreed premium price.
- Provided training for his hired farm team and offered ongoing technical and maintenance support.
Results:
Positioned himself as a forward-thinking agripreneur with plans to expand into more hydroponic crops.
First successful harvest of premium-grade bell peppers in just 8months.
100% of produce sold to Kamala Farms under the buy-back arrangement, ensuring stable and predictable income.
Built a profitable new revenue stream alongside his existing retail business.